Why should Google Ads be a huge part of your business? 

Google Ads is one of the best tools for lead generation. If your campaigns are set up properly, it has the potential to send extremely targeted leads to your website. 

Google Ads allows you to focus on the people who are searching for what your business offers. This means you can continually refine your searches so that only people who want to buy your products or services are sent to your website. 

Here are some of the benefits of using Google Ads in your digital marketing strategy

It increases leads and customers
It’s a flexible marketing platform
You get a high return on investment
You see fast, transparent results
It taps into huge, high-quality traffic sources
You find out more about your market

So How Does Google Ads Work? 

Google uses a pay-per-click model which allows users to bid on keywords and pay for each click on their ads.

Think of Google Ads as an auction, Google searches into the pool of ads, evaluates and chooses the winner and rank based on quality (of both the ad, copy and your website), relevance of keywords, ad campaigns and size of their keyword bids. 

Google Ads work best with a focus on these 4 components:

Researching and selecting the
right keywords
Organising keywords into structured campaigns/ ad groups
HAVING A WEBSITE THAT IS optimised for conversions
Creative copy that matches SEO
on website